The world-renowned Hard Rock Cafe opened an Amsterdam location in 1999. It has since been providing visitors with a complete sensorial experience through traditional American fare, inventive drinks, and loud (you’ve guessed it) rock music. Each Hard Rock Café around the world is unique and customized to its location; the Amsterdam branch has a definitive relaxed feel that blends in perfectly with the casual fun that has become so typical of the Hard Rock brand throughout the years.
There’s also a small museum on site with two particularly crowd-pleasing features; the former is the memorabilia, which, in this instance, holds authentic items like Run D.M.C.’s iconic hat, John Lennon’s cigarette box, Van Halen's trademark Kramer guitar, a small acoustic guitar that was used by Jimi Hendrix, and Gene Simmons’ Punisher bass, to name a few. The latter is an interactive display called “Rock Wall Solo”, which allows visitors to view memorabilia located in all 181 other Hard Rock Cafe locations worldwide. There is also a gift shop on-site for Hard Rock Café merchandise collectors.